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Client: Changan Automobile

Year: 2017

Categories: System & App Design

The Opportunity

Changan Automobile needs a centralized place specifically for their number one flagship model A800 and A800 owners. A place where they can attract, retain and stay engaged with this key group of customers of Changan Automobile.

The Solution

An easy to use yet powerful Changan A800 App that is welcomed by both Changan Automobile and A800 car owners. A Live Forum, a managed Help Centre, an Online Store, and a Check-In button for customers to earn and redeem royalty points are the top four most used functions of this App.The sense of community provided by the Live Forum and Help Centre has encouraged active engagement not only between the company and the customers but also amongst all A800 owners.