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Client: UnionPay

Year: 2017

Categories: Mobile Game Design

The Opportunity

Deepen connection with customers across different age groups. Inspire positive association of UnionPay with good memories. Encourage more extensive use of UnionPay in customer’s daily life.

The Solution

UP Grocery Store Game. Simulate childhood neighborhood shopping memories for participants. Store setting changes depends on participant’s gender and age group. Strengthen UnionPay's market leading position as the preferred payment method in everyday life.

MOBILE GAME | SOCIAL MEDIA | SEO/SEM